Saturday, October 15, 2011
Sunday, October 9, 2011
Re-re-starting the blog :)
After almost 2 years this time. And time has clearly flown at Google-AdMob. Several ups and downs later, the team has finally settled into a great rhythm of productivity and innovation. I've been lucky enough to get to work on some fun stuff myself. I know, it might look very trivial, but the technology behind it has helped us solve very big problems in mobile advertising. More on that when the patents are filed :)
And indeed, how better to understand the security model of mobile platforms than to try to make first party social information available to first party properties on third party mobile applications. The whole process took a little under a year to design and implement. And the implementation was a fraction of the work, most of it was design (with over a dozen proposals) and privacy, security, legal reviews. The whole process made me appreciate the effort Google takes at respecting a user's privacy. The more mistakes companies in the social space make, the more big players take extra effort at getting it right. My (naive?) conclusion is FTC reviews and consumer awareness groups do benefit everyone after all.
As exciting the pre-launch period of this project has been, hopefully the post-launch days will be too. Given that the mission is to make mobile advertising more social, it will be interesting to see how the space plays out. For now, should suffice to say that there are grand plans for the coming months. If data looks favorable, some exciting new features will be rolled out soon :)
And indeed, how better to understand the security model of mobile platforms than to try to make first party social information available to first party properties on third party mobile applications. The whole process took a little under a year to design and implement. And the implementation was a fraction of the work, most of it was design (with over a dozen proposals) and privacy, security, legal reviews. The whole process made me appreciate the effort Google takes at respecting a user's privacy. The more mistakes companies in the social space make, the more big players take extra effort at getting it right. My (naive?) conclusion is FTC reviews and consumer awareness groups do benefit everyone after all.
As exciting the pre-launch period of this project has been, hopefully the post-launch days will be too. Given that the mission is to make mobile advertising more social, it will be interesting to see how the space plays out. For now, should suffice to say that there are grand plans for the coming months. If data looks favorable, some exciting new features will be rolled out soon :)
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